STITCH FIX

STITCH FIX | EDITORIAL DIRECTOR

Blending technology, data and retail, Stitch Fix has created a disruptive, forward-thinking model that transforms the way people shop. As Editorial Director, I shaped the brand’s voice, content and storytelling across all marketing channels. I led the launch of Stitch Fix Kids, built omni-channel campaigns from concept to execution (including TV spots), and crafted performance-driven content rooted in data, while collaborating with merchandising and styling teams to translate product into compelling, customer-first stories.