BANANA REPUBLIC

BANANA REPUBLIC, GAP INC. | GLOBAL EDITORIAL DIRECTOR

I served as Banana Republic’s inaugural Global Editorial Director, tasked with redefining how the brand told product-driven stories across every channel during a period of intense transformation. I created and led a content-first editorial strategy from early product concepting through global marketing campaigns while clarifying seasonal narratives, aligning cross-functional teams, and leading content development to deliver compelling, customer-focused storytelling at scale.