AIRBNB

For Airbnb’s launch of their Airbnb-Friendly Apartments program, I developed a campaign to drive brand awareness, sign-ups, and conversions for renters interested in hosting. The initiative focused on showcasing how renters could now become hosts in participating apartment buildings, unlocking new income opportunities while strengthening community living. I crafted messaging that highlighted the ease, flexibility, and security of the program, while also elevating Airbnb’s partnerships with forward-thinking property owners. The result was a cohesive brand awareness and acquisition strategy that educated renters, built trust with property managers, and drove measurable sign-ups and conversions for Airbnb’s newest growth channel.